Articles

Straight-talking advice. No fluff.

Practical thinking on websites, marketing automation and growing an owner-managed business — from a team that's been doing it since 2003.

Subscribe via RSS

More from the studio.

Websites

How to write a website brief that gets you the site you actually want

The quality of a website project is decided before a single pixel is designed. A clear brief saves time, money and a lot of frustration — here's what to include.

17 Jun 2026 · 1 min read · 247 words

Marketing automation

Pipeline visibility: knowing exactly where every opportunity stands

If your sales pipeline lives in a spreadsheet — or worse, in your head — you're flying blind. A simple CRM setup changes everything.

21 May 2026 · 1 min read · 188 words

Websites

Why website speed quietly decides your search rankings

Every extra second of load time costs you visitors and positions. The good news: most speed problems are fixable in days, not months.

8 Apr 2026 · 1 min read · 167 words

Lead generation

Answer the question: the content strategy that wins trust

Your prospects are already searching for answers. The business that answers honestly — even about price — is the one that gets the call.

25 Mar 2026 · 1 min read · 197 words

Marketing automation

From enquiry to invoice: automating the boring middle

Quotations, reminders, onboarding emails — the admin between winning a lead and doing the work. Automate it and win back your evenings.

26 Feb 2026 · 1 min read · 185 words

Lead generation

Local SEO basics every owner-managed business should know

You don't need to outrank Amazon. You need to be found by people within twenty miles who need what you do. Start here.

12 Feb 2026 · 1 min read · 209 words

Want the full story?

Let's talk about your business.

Articles are a good start, but every business is different. Book a discovery call and we'll give you honest advice on where a better website or smarter automation could take you.

Book a discovery call

hello@vividfish.co.uk · 0116 216 8918