Simply put, it's because your target customers have! The hardest thing about selling today is that customers don’t need sales people they way they used to. Historically, sales people ‘had they keys ...
Even if you think you are not an internet guru, I am sure you will agree that it has changed the way in which society receives, retains and reacts to information across the globe. Before the internet ...
Whilst many traditional marketing tactics are timeless, many of them cannot compare to the new philosophy. It was only a handful of years ago that all companies relied on various outbound marketing ...
Why use a landing page? Well, rather than sending people to your homepage right away, you can use a discreet landing page focusing on a key message and offering an unambiguous call to action (CTA). ...
Let’s focus on why you're here: you want visitors to your site to become paying customers. There’s nothing wrong with admitting that, you’re a business after all. You’re also a brand, so you need to ...
Lucrative sales are based on smart marketing. Which, in turn, is based on effective lead generation. A classic mistake made when trying to generate sales leads is to use a scattergun approach, firing ...
A/B testing is also sometimes called split testing, both of which accurately describe the process. If you feel that your website, landing page or email campaigns need refreshing, A/B testing is an ...
Traditional marketing has grown less and less effective over the years. In the old days, all it took was a radio commercial or a television campaign, and you had your product in front of your ...
As is the case in the worlds of fashion, food and furniture, trends in the digital realm come and go. Whilst some are clearly destined to be short-lived (automatic audio thankfully disappeared a ...
You have probably noticed us talking more and more about inbound marketing lately, but do you know what it is and how it works? We have rounded up the main stages and summarised them below, giving ...
