In our last blog, get Smarketing working for you, we shared with you some best practices around keeping up the momentum between sales and marketing in relation to lead generation. So you have your ...
In our last blog, what is sales and marketing alignment, we shared with you the tools for starting on your journey with Smarketing. In this blog, I would like to share some best practices that will ...
So, in our last blog, “Why you need to close the gap between sales and marketing”, we identified the disconnect between sales and marketing and highlighted the importance of collaboration between ...
Client: Lodgikol Limited Background: Lodgikol is a start up company, formed in December 2015, which began trading in January 2016. The managing director had experience of working with us on a ...
So in our previous blog we touched on why marketing is important to sales. It sounded simple right? But, if that was the case, everyone would be doing it, and doing it successfully….. Unfortunately, ...
In our previous blog, how the internet has changed sales, we discussed how the internet has become the medium in which your company and its products and services are now likely to be discovered and ...
Simply put, it's because your target customers have! The hardest thing about selling today is that customers don’t need sales people they way they used to. Historically, sales people ‘had they keys ...
Even if you think you are not an internet guru, I am sure you will agree that it has changed the way in which society receives, retains and reacts to information across the globe. Before the internet ...
Whilst many traditional marketing tactics are timeless, many of them cannot compare to the new philosophy. It was only a handful of years ago that all companies relied on various outbound marketing ...
Why use a landing page? Well, rather than sending people to your homepage right away, you can use a discreet landing page focusing on a key message and offering an unambiguous call to action (CTA). ...
