More from Paul Richardson
Lucrative sales are based on smart marketing. Which, in turn, is based on effective lead generation. A classic mistake made when trying to generate sales leads is to use a scattergun approach, firing ...
A/B testing is also sometimes called split testing, both of which accurately describe the process. If you feel that your website, landing page or email campaigns need refreshing, A/B testing is an ...
You have probably noticed us talking more and more about inbound marketing lately, but do you know what it is and how it works? We have rounded up the main stages and summarised them below, giving ...
Putting ego to one side, you may genuinely be the best around when it comes to your specialist field. The best accountancy, the best coffee shop, the best car valet company – whatever the case, you ...
Content marketing is just as much about consistency as it is about worth. If you create pointless content on a regular basis, or great content only now and then, your customers will be less likely to ...
Out of countless forms of business promotion, social media has become an absolute essential. Whilst you’ll have many people following you because they like your brand and how you communicate, many of ...
The ways in which companies work digitally can greatly differ. Whilst some benefit from an online store or booking system, others such as professional services and design studios will use their ...
We’ve already explained why unique content is so important, which covered everything from web copy to infographics and videos. In this post we delve into how any business can write content that’s ...
Back in the early days of websites, you could get away with popping on a little bit of business info and then hoping that visitors would get in touch. It doesn’t work like that now, and that’s no bad ...
