More from Paul Richardson
This is a question that has perplexed us for some time. It arises from a number of recent conversations we have been involved in, and concerns marketing agencies of all disciplines that offer ...
We can all accept that data has been core to the development of today's exhibition industry. Whether that data is for visitors or exhibitors, it is the asset that can be mined to generate revenue. ...
Whatever GDPR brings with it, it will bring a clear focus on the relationship between marketing, sales and data, and this is certainly one aspect of GDPR that sits comfortably with us.
It's not fun, it's not exciting and it certainly isn't glamorous, but GDPR may be just what you need to make your digital mhttps://www.vividfish.co.uk/marketers-guide-to-gdprarketing incredibly ...
Event, exhibitions and conferences are data driven and GDPR is next years Millennium Bug money-spinner. The snake oil salespeople are out in force sharing their tales of doom and gloom. All knowing ...
The Direct Marketing Association (DMA) lives, eats and breathes data. Data drives the direct marketing industry. Because data is also key to the events industry, we may do well to listen to their ...
What rights will individuals have under GDPR? There are 8 fundamental rights, they will effect how event marketers can collect, store and use data, they are:
Whatever else you may hear about GDPR and it's effect upon the events industry, it will apply, it will be enforced and the penalties for non compliance are eye watering. One thing we keep stressing, ...
In our last blog, it’s all in the follow up, we shared with you some best practices and advice in relation to following up those hard earned leads to ensure the maximum possible customer conversion ...
In our last blog, what is sales and marketing alignment, we shared with you the tools for starting on your journey with Smarketing. In this blog, I would like to share some best practices that will ...
