Whilst many traditional marketing tactics are timeless, many of them cannot compare to the new philosophy. It was only a handful of years ago that all companies relied on various outbound marketing ...
Why use a landing page? Well, rather than sending people to your homepage right away, you can use a discreet landing page focusing on a key message and offering an unambiguous call to action (CTA). ...
Let’s focus on why you're here: you want visitors to your site to become paying customers. There’s nothing wrong with admitting that, you’re a business after all. You’re also a brand, so you need to ...
Traditional marketing has grown less and less effective over the years. In the old days, all it took was a radio commercial or a television campaign, and you had your product in front of your ...
Every webpage should have a call to action (CTA) that is clear, honest and easily achievable. In fact, knowing how to write a great call to action is essential for generating leads with your website. ...
Relationships with customers are a core requirement for healthy and long-term business. Without a relationship, a buyer sees you as a source for a particular product or service amongst many other ...
If you’re looking at B2B email marketing, that means you’re a business yourself. So first of all, think about what kind of email you’d open, what it would require to grab your attention, how it could ...
Whilst you will undoubtedly receive some business as a result of SEO, social media campaigns and other marketing activity, many prospective customers will either shy away due to lack of information ...
This is an excellent question because thinking up new topics on a regular basis can be difficult. Making the content accessible and worth reading can prove even harder, and getting people to visit ...
Whatever the nature of your business and regardless as to what you’re selling, the first thing you should do before entering or moving further into the marketplace is to create buyer personas.
